Joe Sullivan | CSCS, KMS-3

Through my own pursuit of greatness in powerlifting, I have developed an innate ability to persevere in the face of adversity and accept adaptation as the only true path forward. Plan A is very unlikely to be the plan that gets you to your end goal, and having experienced this firsthand over the course of my own career, I am easily able to translate this knowledge and experience into a relatable and effective experience with my clientele, whether they are aiming for similarly lofty goals, or ones that are individually important to them like improving their health or wellness.

Beyond powerlifting, I have had to grow as an athlete and participant in this space which has granted me further perspective and reverence for a person's growth that may be seeking out me for my help and guidance, and I approach each client with the utmost respect for their particular context due to this.

My coaching has never been about simply following the plan, but rather making the plan make sense and fit for an individual's needs, desires, and understanding. My entire business has been built on the phrase "Adapt or Die" not in an effort to be hardcore, but to lean on the fact of life being that adaptation, flexibility, and a willingness to learn and grow is what makes us human and open to the potential of our existence in whatever capacity that may be.