RP Strength is looking for a TikTok Strategy & Growth Contractor to help develop, execute, and optimize our TikTok presence. This will begin as a contract engagement with the opportunity to convert into a full-time role based on performance, fit, and business need.

This person will be responsible for helping build RP Strength’s TikTok strategy, creating and managing a consistent posting system, working with RP Strength personalities to develop strong short-form content, tracking performance, and identifying ways to turn TikTok growth into meaningful audience engagement and leads.

This role is specifically focused on TikTok. Knowledge of TikTok ads is a plus, and knowledge of other social media platforms is helpful, but the primary focus will be growing and improving RP Strength’s TikTok presence.

Engagement Structure

• Initial contract period: 3–6 months
• Contract may be structured as a monthly retainer or project-based engagement
• Opportunity to convert to full-time based on performance, communication, reliability, strategic fit, and demonstrated impact
• Contractor will be evaluated based on agreed-upon deliverables, reporting quality, content consistency, and TikTok growth metrics

Key Responsabilities

• Develop and recommend a TikTok-specific content and growth strategy for RP Strength.
• Build and manage a TikTok content calendar around key themes, trends, product priorities, launches, and audience opportunities.
• Create, edit, post, or help coordinate TikTok-native content designed to improve views, retention, engagement, follows, and leads.
• Work with RP Strength personalities, coaches, and subject matter experts to identify strong content ideas and turn them into short-form videos.
• Help develop hooks, captions, on-screen text, CTAs, content angles, and editing direction.
• Monitor TikTok trends, creator formats, sounds, memes, audience behavior, and platform updates.
• Identify opportunities to repurpose existing RP Strength content into TikTok-native videos.
• Track performance and provide regular reporting on what is working, what is not, and what should be tested next.
• Recommend ways to improve content based on analytics, including retention, completion rate, saves, shares, comments, profile visits, and lead-driving behavior.
• Identify high-performing organic posts that could be used for paid testing or Spark Ads if applicable.
• Help create a repeatable TikTok workflow that could scale if the role becomes full-time.

Ideal Candidate

• Has deep knowledge of TikTok and understands what makes content perform on the platform.
• Has experience creating, editing, managing, or growing TikTok content for a brand, creator, coach, or personality-driven business.
• Understands how to work with on-camera personalities and turn their expertise, humor, teaching points, and opinions into engaging TikTok content.
• Has strong short-form video instincts, including pacing, hooks, captions, edits, retention, and trend adaptation.
• Can balance educational content, entertainment, authority, and conversion.
• Is comfortable testing quickly, reviewing performance data, and improving based on results.
• Has strong organizational and communication skills.
• Is familiar with fitness, nutrition, strength training, bodybuilding, or evidence-based coaching content.
• Can operate independently and provide clear recommendations without needing heavy day-to-day oversight.

Preferred Experience

• Proven experience growing a TikTok account.
• Experience with TikTok analytics and performance reporting.
• Experience editing in CapCut, TikTok’s native editor, Adobe Premiere, Descript, or similar tools.
• Experience with TikTok ads, Spark Ads, paid boosting, or paid social testing.
• Experience working with creators, experts, coaches, influencers, or personality-led brands.
• Familiarity with other short-form platforms such as Instagram Reels or YouTube Shorts.

Success During the Contract Period Looks Like

• A clear TikTok strategy and repeatable content workflow are established.
• RP Strength posts consistently and with stronger platform-native execution.
• TikTok content quality improves across hooks, editing, pacing, captions, and CTAs.
• RP Strength personalities are being used more effectively in TikTok content.
• Followers, views, watch time, engagement, shares, comments, and profile visits increase.
• TikTok begins contributing more meaningfully to leads, app interest, email signups, sales opportunities, or other agreed-upon conversion goals.
• Reporting clearly shows what content works, why it works, and what RP Strength should do next.
• The contractor demonstrates enough ownership, strategic thinking, and execution ability to be considered for a full-time role.

Potential Full-Time Conversion

At the end of the initial contract period, RP Strength may consider converting this role into a full-time TikTok Strategy & Growth Manager position based on:

• Quality and consistency of execution
• TikTok growth and engagement trends
• Ability to generate leads or measurable business impact
• Ability to work effectively with RP Strength personalities and internal team members
• Strength of strategic recommendations
• Communication, reliability, and overall fit with the team

Why Join RP Strength?

• Be part of a passionate, evidence-based fitness and nutrition company.
• Gain hands-on experience in digital marketing and community engagement.
• Opportunity to grow your skills and career within a supportive, fast-paced team.
• Work with top athletes, coaches, and influencers in the fitness space.
  

How to Apply

• Email your resume to careers@rpstrength.com. Please use the subject line "TikTok Strategy & Growth Contractor"