Diets, Training Plans

Jacob Reed | PhD
Specialties: Long-Term Weight Management


  • Ph.D. Sports Performance from East Tennessee State University
  • Master’s Degree in Health and Sports Science from the University of Memphis
  • Bachelor’s of Arts in Exercise Science from the University of Northern Iowa
  • NSCA Certified Strength and Conditioning Coach (CSCS)

Current position

  • Assistant Professor at the University of Northern Iowa. Classes taught include Physiology of Exercises and Topics of Strength & Conditioning
  • Sports Scientist for UNI Wrestling and Volleyball

Former positions

  • Performance and data consultant for USA Women's Rugby Nationals 15's Team
  • Assistant Sports Scientist for Texas A&M University Football
  • Sports Scientist and Strength Coach for ETSU Volleyball
  • Head Coach for ETSU Men’s Rugby

About me - Live in Iowa and have been married for 9 years. I have three kids ages 4, 2, 5-months. I'm currently training for a bodybuilding show in ~5-6 years (when I'm 40). Everything I've done in life and training has been relatively short from training for my first 50k over the course of 3-months (I do have a bit of an endurance background) to a two-year massing and cutting phase with the intent of growing as much as possible and a lot in between. Through all of that, I've never committed to something longer than 2-years (outside of high school football) and I want to see what I can do when training with intent for that long and hopefully longer. 

Why did you start coaching? I started because I love getting to know people and it also kept me involved as a practitioner as I transitioned into being a professor. However, as time has gone on I've thoroughly enjoyed how I've been able to help people achieve their goals.

What is your coaching style? Laidback and conservative. Life happens, there is no reason to make knee-jerk reactions to short-term hurdles. 

What kinds of clients do you work with? Clients who are looking to focus on hypertrophy and endurance training.

What is your favorite part of coaching? Getting to know people. There are so many stories and personalities. It's incredibly fun and rewarding to talk to a wide array of individuals. 

What type of client would be the best fit to work with you? Parents and working class individuals. This includes people who are just starting out to those that have years under their belts. I've worked with all types of people.